Styropack's EPS (expanded polystyrene) boxes played a starring role at the recent press launch for Scarface, the latest release from Vivendi Universal Games.
THA UK Ltd, who produced the event, placed bottles of champagne in the EPS boxes and floated them in a swimming pool. Male models retrieved the boxes, and the champagne, for the 200 journalists from 28 countries who attended the event.
Not surprisingly, journalists who attended the launch voted it the 'best event ever' and it was certainly an unusually glamorous day out for an EPS box.